Managing multiple digital marketing projects can be streamlined with the right tools. Here are some top recommendations to track progress efficiently.
Project Management Tools
The first tool that comes to mind is Asana. It's ideal for organizing tasks, deadlines, and team collaborations. It provides visual boards and calendar views. Secondly, Trello is great for visual task management using Kanban boards to track project stages. Lastly, I would say Monday.com: Offers customizable workflows for managing complex projects.
Analytics and Reporting Tools
When it comes to tools for reporting is Google Analytics 4 (GA4). This tool is essential for tracking website and campaign performance. Next, is Google Data Studio (Looker Studio): Create detailed dashboards combining data from multiple sources. Lastly, I would say Funnel.io which is considered a consolidates marketing data from various platforms for reporting.
Campaign Management Tools
As a Project Manager in marketing, you need tools to help keep track of campaign performance. The first tool on the list is HubSpot Marketing Hub, which helps track campaign performance, including emails, ads, and website engagement. Next on the list is Hootsuite, which monitors social media campaigns and schedules posts across multiple platforms. In addition, there’s AdEspresso, designed for managing and analyzing Facebook and Google Ads campaigns.
To learn more about what is CRM & how is used, watch this video here:
CRM Tools
Most Project Managers or marketing agencies use a Customer Relationship Management (CRM) system to help track leads, generate reports, and nurture lead flow. One popular CRM system used by many agencies and PMs is Salesforce, which tracks customer interactions and lead progress. Furthermore, there’s Pipedrive, which simplifies pipeline management for marketing and sales alignment. Using a mix of these tools ensures all
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