Aug 1, 20213 min read

How to Grow Your Business with Blog Strategy

Updated: Dec 1, 2021

Having a blog for your website is the fastest way to bring new traffic to your website.

In this post, we are going to share some helpful insight on how you can support your business online growth with online blogging, as well as additional strategies, best practices in digital marketing to keep in mind, and influence of AI machine-based learning for blog SEO.

Below you will learn how to grow a small business and scale your company.

Do Market Research

Before writing a blog post, make sure you have full understanding of your buyers' journey and some of their biggest pin points. Highlight some of your unique selling points within your blog or business, so you can share as a post to put yourself in a position to stand out against competitors.

Google Search AI and indexing bots

Data collection and Artificial Intelligence has evolved drastically in the last 5 years, which means the way buyers search for products or services are changing constantly. As a result, digital marketers are focusing heavily on automation and covering all touch points of a buyer's journey: awareness, consideration or decision.

You can learn more about how to segment your automation with CRM. You can also read Artificial Intelligence in Digital Marketing: The Future of AI.

BLOG STRATEGY

You need to brainstorm your content by developing a blog post around your personas pin points and applying the CRM model to create content. For example, you can also check Yahoo answers, Quora, or Reddit to get an idea of what people are asking regarding particular topics. You can then develop or write answers to those questions in the form of a blog post.

Headlines - Try to include keywords in the headline
Visuals - Add images with high quality pixels and image SEO with descriptions
Links - Feed your blog with link juice from high authority sites or from previous blog you've covered.

Next we are going to cover how to set up a corporate blog.

To be discussed:

how to focus on blog quality rather than quantity to maintain your brand presence
how to fixed your 404 error page with 301 redirect
5 ways blogging can boost your business and generate leads